Social Media Marketing
Consistent content that builds connection.
4-week recurring posting cycle (sneak peeks, launches, spotlights, reminders).
Daily Story strategy with polls, countdowns, and engagement prompts.
Dual call-to-action system using Instagram product tags comment triggers.
Integrated cross-posting to Facebook, Tiktok, and YouTube for extended reach.
The Playful Peach – Social Media Marketing
The Playful Peach’s Instagram presence is designed to be more than just a shop window — it’s a storytelling platform where art, jewelry, and connection meet. The goal was to create a posting rhythm and visual style that keeps the brand consistent, community-driven, and ready to support seasonal launches.
This strategy has built consistent engagement and community trust, with content balancing artistry, storytelling, and clear promotional touchpoints to drive sales.
A 3-posts a week rhythm with Reels, carousels, and behind-the-scenes content.
Cross-posting to Facebook to reach a wider audience.
YouTube plan: focusing on originals, solos, and candid rehearsal clips.
Content themes: gig highlights, practice room clips, throwbacks, and fan engagement.
Member spotlights (e.g., violin features, guest guitarists) to build band identity.
JJ Gair and Da Country Outlaws – Social Media Marketing
For JJ Gair and Da Country Outlaws, social media needed to capture the energy of live performances while showcasing the band’s personality and original music. The strategy focused on building a consistent posting rhythm, spotlighting the band’s members, and creating engaging short-form content for fans.
This strategy gave the band a strong, steady social presence, helping them reach new fans, engage their local audience, and create a professional foundation to support bookings and music promotion.